Spiritual thoughts on advertisement and tutorship

So I asked my very own highpriest, in a deep conversation about our immediate future:
Will we encourage a mighty confidence in people’s opinions, so that they shall share their lucid ponderings with us? How can we bridge barren canyons between them old nasty mountains, Eye and Voice? How can we get people in our Guckkasten, bearing anecdotes and stories like gifts from oriental shores? How to enflame a wordstorm in a former bystander, burning it’s way through this site’s pages and through one festival’s story?
It’s easy, he said, it’s all advertisement really. Try this one:

“Come in the Kasten,
beers are cool and heads are boiling!”

At first glance, that did have a sound. But the time for ads is over. The festival is getting in focus. It’s not about self-reflection.
Well. I asked that cheerfull highpriest to at least support Arena with a decent tutorial on how to post articles. Here’s what he came up with. Bear with him.